Meridia Produce

Milan · Southeast Asia

Fresh produce trade between Europe and Southeast Asia

Meridia Produce is a Milan-based agency that handles the import and export of fruit and vegetables on behalf of wholesalers and large companies in Southeast Asia. We source, inspect, document and ship, so our clients receive the right product in the right condition.

Request an offerHow we work

Crates of freshly picked red apples in an orchard
  • 6markets in Southeast Asia and China
  • 2directions: export from Europe and sourcing worldwide
  • 07·08HS chapters: fresh vegetables and fruit
  • 1point of contact from the packing house to your port

Two directions, one partner

Oranges ripening on the trees of a citrus grove

Italy · EuropeAsia

From Italy and Europe to Asia

We select Italian and European growers and packers, and manage the whole export process up to your port of destination.

Crates of oranges and fresh produce

WorldwideAsia

Worldwide sourcing for Asian buyers

When you need a product that Europe cannot supply, or one that is at a better point in its season elsewhere, we find it in other producing countries and bring it to you under the same controls.

We work for wholesalers, importers and large distribution companies in Thailand, Vietnam, Laos, China, Singapore and the Philippines.

What we handle

Every shipment follows the same chain, from the field to the release of the goods at destination.

Fresh fruit and vegetables · HS chapters 07 and 08

Apples in a crate ready for inspection
  1. 1

    Sourcing

    Supplier search and selection, price negotiation and volume planning across producing regions and seasons.

  2. 2

    Quality control

    Inspections at origin before loading: variety, size, ripeness, packaging and labelling checked against your specifications.

  3. 3

    Cold chain

    Temperature and atmosphere settings agreed for each product, with reefer containers monitored from packing house to port.

  4. 4

    Customs and phytosanitary documents

    Phytosanitary certificates, certificates of origin, import permits and customs files prepared to each destination's rules.

  5. 5

    Logistics

    Sea and air freight booking, consolidation and coordination with forwarders until the goods are released at destination.

How a shipment works

Most orders follow the same path. One person at Meridia follows it from your first request to the release of the goods, and keeps you updated at every step.

Cranes loading containers onto a ship
  1. 1

    Your company

    Request

    You send product, specification, volume, destination port and the window you need.

  2. 2

    Meridia Produce

    Market access check

    We confirm that the product can enter your country from the chosen origin, and what the protocol requires.

  3. 3

    Meridia Produce

    Sourcing and offer

    We select growers and packers and send an offer with price, Incoterm, packaging and loading dates.

  4. 4

    Origin

    Packing and pre-cooling

    The fruit is graded and packed to your specification, then cooled to the agreed temperature before loading.

  5. 5

    Meridia Produce

    Pre-shipment inspection

    We check samples against the specification and send you the report with photos before the container is closed.

  6. 6

    Meridia Produce

    Documents and loading

    Phytosanitary certificate, certificate of origin, packing list and invoice are issued; the reefer is loaded and sealed.

  7. 7

    Meridia Produce

    Transit

    We follow the vessel and the container's temperature record, and share the tracking with you.

  8. 8

    Your company

    Arrival and clearance

    The goods reach your port with complete documents, ready for import clearance and delivery to your warehouse.

Typical timeline by sea
Sourcing and offer
Packing and pre-cooling
Inspection
Documents and loading
Sea transit
Clearance and delivery
071421283542

days from order confirmation

Indicative. Transit time depends on the port of loading, the destination and the shipping line. By air, the goods arrive in a few days.

Temperature by product

The set point of each reefer is agreed product by product before loading. These are the indicative storage ranges we start from, with relative humidity around 90–95%.

Kiwifruit cut in half
Indicative storage range, °C
Apples −1 / 4 °C
Pears −1.5 / −0.5 °C
Kiwifruit −0.5 / 0 °C
Oranges 3 / 8 °C
Mandarins and clementines 4 / 7 °C
Lemons 10 / 13 °C
Table grapes −1 / −0.5 °C
Cherries −1 / −0.5 °C
Peaches and nectarines −0.5 / 0 °C
−202468101214

Source: USDA Agriculture Handbook 66. Ranges vary with variety and maturity.

Italian fruit calendar

When Italian fruit is available for export. Outside these windows we source from other origins, often from the Southern Hemisphere, where the seasons are reversed.

Main seasonFrom storage or late varieties
JanFebMarAprMayJunJulAugSepOctNovDec
ApplesFrom storage or late varietiesFrom storage or late varietiesFrom storage or late varietiesFrom storage or late varietiesFrom storage or late varietiesFrom storage or late varietiesFrom storage or late varietiesMain seasonMain seasonMain seasonMain seasonFrom storage or late varieties
PearsFrom storage or late varietiesFrom storage or late varietiesFrom storage or late varietiesMain seasonMain seasonMain seasonFrom storage or late varietiesFrom storage or late varieties
KiwifruitMain seasonFrom storage or late varietiesFrom storage or late varietiesFrom storage or late varietiesFrom storage or late varietiesMain seasonMain seasonMain season
OrangesMain seasonMain seasonMain seasonMain seasonMain season
Mandarins and clementinesMain seasonMain seasonMain seasonMain season
LemonsMain seasonMain seasonMain seasonMain seasonMain seasonFrom storage or late varietiesFrom storage or late varietiesFrom storage or late varietiesFrom storage or late varietiesMain seasonMain seasonMain season
Table grapesMain seasonMain seasonMain seasonMain seasonMain seasonFrom storage or late varieties
CherriesMain seasonMain seasonMain season
Peaches and nectarinesMain seasonMain seasonMain seasonMain season
PersimmonsMain seasonMain seasonMain season

Indicative; varies with variety, region and year.

Rows of apple trees in an orchard

Market access comes first

Fresh produce cannot travel freely from any origin to any destination. Before we quote, we check four things.

  • Bilateral protocol

    Whether your country admits the product from that origin, and on what conditions.

  • Registered sites

    Some destinations accept fruit only from orchards and packing houses registered with their authorities.

  • Treatments

    Cold treatment in transit or other measures, where the protocol requires them.

  • Residues and labelling

    The maximum residue limits of your country, and labels in the required language.

Aerial view of a container ship at sea

One point of contact, from the packing house to your port.

Markets we serve

Six countries, two time zones. Milan is 5 to 7 hours behind our clients: a message sent in your afternoon reaches us at the start of our working day.

Fruit stall in an Asian market

  • Thailand

    UTC+7

    ประเทศไทย

    Bangkok · 100.5°E

  • Vietnam

    UTC+7

    Việt Nam

    Hanoi · 105.8°E

  • Laos

    UTC+7

    ລາວ

    Vientiane · 102.6°E

  • China

    UTC+8

    中国

    Beijing · 116.4°E

  • Singapore

    UTC+8

    Singapura · 新加坡

    Singapore · 103.8°E

  • Philippines

    UTC+8

    Pilipinas

    Manila · 121.0°E

Contact

Tell us the product, volumes, destination and timing you need, and we will come back to you with options. Use the form or write to us directly.

info@meridiaproduce.com

Address
Meridia Produce S.r.l.
Largo Francesco Richini, 6
20122 Milan, Italy
Open in Google Maps ↗

Fields marked * are required.